LOGO DESIGN AND BUSINESS CARDS
Sarah Urech is a wedding photographer based in Switzerland, who contacted me a few months ago to design a new logo and business cards for her. She's seen my watercolour moons on Instagram and fell love with a specific one called 'Desert Moon'.
She initially wanted the Desert Moon to be the main brand element of her logo, but after a couple of play-arounds I realised the watercolour moon would cause too much distraction in the end.
So I offered her a couple of logo options that integrated the look of a moon by working with textures and colours, but using only one colour and fewer details to not distract from the logo.
She initially wanted the Desert Moon to be the main brand element of her logo, but after a couple of play-arounds I realised the watercolour moon would cause too much distraction in the end.
So I offered her a couple of logo options that integrated the look of a moon by working with textures and colours, but using only one colour and fewer details to not distract from the logo.
It was such a joy to work with her and come up with below concept for her logo and business card.
