Cover Photoshoot for third edition of the House Update Magazine. `
Concept and Creative Direction
Concept and Creative Direction
Since this issue of the Magazine was released in Lead-Up to Hillsong's annual Heart For The House campaign we called it 'The Heart Issue'. We melted holographic cellophane and clear acrylic sheets into one and moulded it into a rib cage like shape that would be the 'house' for the heart. Part of the concept was to have a heart placed in the cage, which you can see in the video - but the photos of the heart weren't used for the final cover. The final cover shot is just in the installation by itself, shot in the studio against a black backdrop.
![](https://cdn.myportfolio.com/5ee29d6e-a741-4cc1-8446-145e7c14d1fb/c924cecf-9739-4947-845e-14b44dea1e36_rw_3840.jpg?h=3710c7fd6843e504d757e94a6a1553f1)
![](https://cdn.myportfolio.com/5ee29d6e-a741-4cc1-8446-145e7c14d1fb/fb59bd3c-1a2b-45ca-8ad4-25e8e672c14c_rw_3840.jpg?h=217b86af0b34f757ae934834e8dc2901)