HOUSE UPDATE #3 COVER // CONCEPT, CREATIVE DIRECTION

Cover Photoshoot for third edition of the House Update Magazine. `
Concept and Creative Direction
Since this issue of the Magazine was released in Lead-Up to Hillsong's annual Heart For The House campaign we called it 'The Heart Issue'. We melted holographic cellophane and clear acrylic sheets into one and moulded it into a rib cage like shape that would be the 'house' for the heart. Part of the concept was to have a heart placed in the cage, which you can see in the video - but the photos of the heart weren't used for the final cover. The final cover shot is just in the installation by itself, shot in the studio against a black backdrop.

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